Neudesic | AI Technology - Birdie B Design

Neudesic, an IBM Company

Rebranding & Product Design

Project

A seasoned technology service provider sought a refreshed brand identity that seamlessly bridges technology with human-centered experiences. They also requested a redesigned navigation structure, tailored to align with both the user journey and the sales team’s workflow.

Deliverables: New Brand Book, Website, Landing Pages, Templates for Social Media, Email, PowerPoint & Case Studies

Process

1
Discover
2
Define
3
Ideate
4
Design
5
Test

Previous Next

Old Brand

Old website

Research

Group sessions, teams calls, surveys, data, heat maps, and competitor analysis led the path to the new brand.

Mood Board

Client wanted to show bold, authentic and human as their brand.

Website Wireframes

Wireframes were created for both tier 1 & 2 pages as well as for webinars and landing pages.

New Style Guide & Navigation

Client asked for an updated navigation structure to represent the users journey as well as how the sales team directed clients through the site.

Rebrand Website Pages

New website feels bold, authentic and human.

Growth Marketing Assets

Landing pages, social share images and Linkedin and Google ads were created for both organic and paid growth marketing efforts.

TechVision2023

Technology Vision is a 32 page report that has produced the highest click-through rate for the company to-date.